拍卖公司为什么要前期收费？

一听到前期费用，好多人说：啊，收前期费用的都是骗子，真正有实力的公司都是成交之后才收取费用的，藏品都没卖掉，你就收取费用，费用交了，你卖不掉我不白搭吗？---讨论到这里话我首先站在藏家的角度表示充分的理解。

Hearing the preliminary fees, many people said: Ah, all the preliminary fees are cheaters, real companies are strong after the transaction is charged, collections have not been sold, you charge fees, fees paid, you can not sell me in vain? - I would like to express my full understanding from the point of view of the collectors.

这个世界上，到底有没有免费的午餐？其实作为藏友你这么想无可厚非，因为如果换作是我也会这么想。可是，我也只会想想。

Is there any free lunch in the world? In fact, as a Tibetan friend, you have no reason to think so, because if I change it, I will think so. However, I will only think about it.

但是你有没有站在帮你卖藏品的人或者机构的角度上考虑过? 藏友们经常说古玩这个东西是有市无价，有人喜欢了，一个亿人家眼睛都不带眨的买走。讨论到这点的时候，我感觉到莫名其妙的笑了起来。想象都很美好，你确定会认识一个愿意花一个亿买你藏品的人吗？就算你家里有一幅国宝级的文物《清明上河图》，你也未必能把它卖出去吧。

But have you ever thought about it from the point of view of the person or organization who helps you sell your collection? Tibetan friends often say that antiques are priceless, someone likes them, and a hundred million people buy them without blinking their eyes. When I discussed this point, I felt puzzled and laughed. The imagination is beautiful. Are you sure you will know a person willing to spend one hundred million on your collection? Even if you have a national treasure-grade cultural relic "Qingming Shanghe Tu", you may not be able to sell it.

反过来说，为何拍卖公司非要收前期的费用呢？ 因为藏品需求运作、需要宣传、需要包装，拍卖的运作不是只做一本图录就能找到买家的，若是真是这样的话，那拍卖公司早就倒闭了，你自个印刷几本图录去大街上一发不完了？成本又低。

Conversely, why does the auction companies have to collect the previous fees? Because collections require operation, publicity and packaging, the auction operation is not just to do a catalog to find buyers, if so, then the auction company has long gone bankrupt, you print several catalogues on the street endless? The cost is low.

提升藏品成交率的方法无非是坚持买家的购买能力，坚持购买能力最佳的方法即是：一边寻觅新客户，一边维护好购买能力强的老客户、大客户。那么你现在想想，你当时买那些个藏品的时候可能几块、几十块或者几百、几万块钱（更有些藏品是祖辈留下来的，你压根没花任何钱），现在人家从你手上买去可就要几百万、上千万，花那么多钱买件古董（有时候还是个残缺的），拿回家当玩具一样的人能是普通人吗？最少身价也在几个亿吧！这样的人有那么好接触、好找吗？我不晓得你身边有几个有那样身价的人？

The way to increase the turnover rate of collections is nothing but to insist on the purchasing power of buyers. The best way to insist on purchasing power is to find new customers while maintaining old and big customers with strong purchasing power. Now think about it. You might have bought a few, a few dozen, or a few hundred, or tens of thousands of dollars (and some of them were left by your ancestors, and you didn't spend any money at all), and now it's going to cost millions, tens of millions, or so much money to buy an antique (sometimes a cripple). Can a person who takes home as a toy be an ordinary person? At least the price is several billion! Is such a person so good to contact and find? I don't know how many people around you have such a price.

那样的人是不是脑子都比咱们好使，都比咱们聪明会算账呢？当然是的，那么要在一场拍卖会上确保同一件藏品有若干那样的买家都去竞价，其难度可想而知！其投入可想而知！国际旅游、组织去五星级酒店住宿这些都是浮云。如此算下来你前期投入的那点钱够干啥？你前期不想投入一分钱，让拍卖公司全都自己垫，免费帮你做，如果藏品流拍了，损失都是公司来承担，那么你以为全世界有几家公司愿意这样做？

Are those brains better than us, who are more clever than us? Of course, it's incredibly difficult to make sure that there are several buyers of the same collection at an auction. Its input can be imagined! International tourism and organization to stay in five star hotel accommodation are all floating clouds. So what's the money you invested in the early stage? You don't want to invest a penny in the early days, let the auction company all their own mat, free help you do, if the collection sold, the loss is the company to bear, then you think there are several companies in the world willing to do so?

很多藏友一听到收取前期费用就拒之千里，这也是无可厚非的，因为现在拍卖古玩交易行业内通过高估藏品的价格，收取巨额前期费用的公司的确有存在。

Many Tibetan friends refuse to pay the upfront fee when they hear it, which is also justifiable, because there are companies in the antique auction industry that charge huge upfront fees by overestimating the prices of their collections.

关于“前期费用”，一直是藏友们热议的话题，藏品在没有成交前到底需不需要交前期费用呢?因为要促成藏品成交，首先需要投入大量的时间与金钱进行包装宣传。不然谁会知道你有这件藏品呢？更不会跑到你家去买。

"Pre-payment" has always been a hot topic among Tibetan friends. Do you need to pay pre-payment fees for the collection before the transaction is completed? Because in order to facilitate the transaction of the collection, you need to invest a lot of time and money in packaging propaganda. Who else will know that you have this collection? Not going to your home to buy.

每一个强势的业务员，都有一个强大的后台，那就是公司。

只有正规有实力的公司才不缺藏家，不缺买家，不缺有素质又有诚意的客户！才敢于跟藏品不对的、敷衍了事的、故作姿态的客户翻脸！

Every strong salesman has a strong backstage, that is the company.

Only a formal and powerful company is not short of collectors, buyers, quality and sincere customers! Dare to face the wrong customers, perfunctory and posturing customers.

直白地说，无论藏家买家，多一个不多，少一个不少，保持联系，不过是因为藏品好，高价成交把握大，看重后期佣金。但凡事都有底线，在时间有限的情况下，付出真诚一定是希望得到真诚的，教会了客户怎么选正规公司，自信地支持客户多看几家，认真回答了客户所有考虑的问题，结果还是三番两次说“考虑”，三番两次说忙，说时间定不下来，还要保持联系，还有空再说，上门的客户都接待不过来，谁有那么多时间等你陪你啊？

To put it bluntly, no matter what the buyer, one more, one less, many, keep in touch, but because the collection is good, high-priced transaction grasp, value late commission. But everything has a bottom line, in the case of limited time, pay sincerely must be hope to get sincere, taught the customer how to choose a formal company, confidently support customers to see more than a few, seriously answered all the customer's questions, the result is still three times twice say "consider", three times twice say busy, say time is not sure. Come down, and keep in touch, there is time to say, the door-to-door customers are not welcome, who has so much time for you to accompany you?

正规有实力的公司只有一个原则为藏家做事情！帮助真藏家成为市场赢家，帮助懂投资有诚意的藏家出手好藏品， 总之一句话艺术品这个东西它不是必需品，并不是一拿出来就能卖掉的，艺术品之路是个长远的过程，如果您的藏品在XX平台宣传或天天在百度新闻（收藏新闻网站）里面来回出现，能卖不掉吗？ 如果您的藏品成为像刘益谦花2亿多买鸡缸杯的那种热点新闻，能卖不掉吗？意思就是说您能让您的藏品有百分之80（约2000万人）的古玩爱好者看到，那卖不掉很难！

Regular and powerful companies have only one principle to do things for collectors. To help real collectors become market winners, to help understand the sincerity of investing in good collections, in a word, art is not necessarily a thing that can be sold out, the road to art is a long-term process, if your collection in XX platform publicity or every day in Baidu news (collection news) Website appears inside and outside, can not sell it? If your collection becomes the hot news like Liu Yiqian flower more than 200 million buying chicken cup, can't you sell it? That means you can show 80 percent of your collection to curiosity lovers. It's hard to sell.

如果还卖不掉说明东西不行或者是真的没有人喜欢这类的东西，就连著名的（加X宝）凉茶都在天天打广告，看着你都想买一罐喝。由此可见一件艺术品能卖掉是需要广告宣传的铺垫和积累以及缘分！

If you can't sell it, it means you can't do it or nobody really likes it, even the famous herbal tea is advertised every day, watching you want to buy a can to drink. This shows that a piece of art can be sold and needs publicity and accumulation and fate.

出手藏品主要看是针对什么的宣传平台，什么样的人群，主要是人群及他们的卖家群体，若都是老百姓，你的藏品宣传不宣传是没有任何的用处的。

The collection mainly depends on what kind of publicity platform, what kind of crowd, mainly the crowd and their sellers groups, if all the people, your collection publicity is no use.

大老板之所以选择正规有实力的公司购买藏品是因为：

1.正规有实力的公司可以完全过滤掉赝品

2.正规有实力的公司一般举行活动都是有记者媒体的，他们买藏品的同时，也可以给自己做广告

3.各大银行推荐会：各大银行VIP会员大型推荐会，定期存款到一定数额的银行VIP客户推荐，定期的富二代商旅团古玩介绍及销售会。

4.推荐会上的买家一般有几大巨头，投资者（现在房子不能炒了，股市低迷，所以现在投资者都转向艺术品这一块。）银行机构，现在银行成立了一个“艺术品金融基金会”，意思是拿储户的钱，来投资艺术品。还有就是真正的收藏家了，以及香港很多洗钱的，将他变成干净的来投资！

The reason why big bosses choose regular and powerful companies to buy collections is because:

1. formal and powerful companies can completely filter out fakes.

2. Formal and powerful companies usually hold activities with the media, they can buy collections at the same time, they can also advertise themselves.

3. Big bank recommendation club: VIP member recommendation Club of big bank, VIP customer recommendation of bank with fixed deposit to a certain amount, and antique introduction and sales Club of rich second generation business group.

4. Buyers at the recommendation meeting usually have several giants, investors (now the house can not be fired, the stock market is depressed, so now investors are turning to the piece of art.) Banking institutions, now banks have set up a "Art Finance Foundation," meaning to take depositors'money to invest in art. There are real collectors, and a lot of money laundering in Hong Kong, making him clean to invest.